Polaris Inc. (PII) Research

Polaris Inc. is a global enterprise specializing in the design, engineering, production, and distribution of powersports vehicles. Its business is structured across three primary segments: Off-Road, On-Road, and Marine. The company's off-road lineup features all-terrain vehicles (ATVs), side-by-side utility vehicles, snowmobiles, and innovative snow bike conversion systems. This segment also produces low-emission, light-duty transport, passenger, and industrial vehicles. For paved roads, Polaris offers a selection of motorcycles, quadricycles, and moto-roadsters. Beyond the vehicles themselves, Polaris provides an extensive array of complementary accessories. For off-road vehicles, these include functional items like winches, plows, and tracks, as well as comfort and style elements such as cab systems, lighting, audio, and specialized wheels. Snowmobile owners can find covers, traction enhancers, electric starters, and various bags and windshields. Motorcycle enthusiasts have access to saddlebags, custom handlebars, exhaust systems, and decorative chrome. Furthermore, Polaris markets a full range of protective gear and apparel, encompassing helmets, jackets, gloves, and boots. Within its Marine division, the company manufactures both pontoon and deck boats. Polaris products are sold through a broad network of dealers and distributors, and directly via its online platforms. Aftermarket parts, apparel, and accessories are additionally available through its 101 physical retail centers, call centers, and e-commerce websites. Founded in 1954 as Polaris Industries Inc., the company's headquarters are located in Medina, Minnesota.

Market snapshot

Symbol
PII
Price
$71.36
Day change
+3.98%
Market cap
$4.1B
P/E ratio
-9.18x
52-week range
38.42-75.25
Sector
Consumer Cyclical
Industry
Auto - Recreational Vehicles
Next earnings
in 1 month
Analyst price target
$72.00

Peer companies

  • Brunswick Corporation (BC)
  • Brightstar Lottery (BRSL)
  • BRP Inc. (DOOO)
  • Garrett Motion Inc. (GTX)
  • Harley-Davidson, Inc. (HOG)
  • PVH Corp. (PVH)
  • Rush Enterprises, Inc. (RUSHA)
  • Whirlpool Corporation (WHR)

Recent insider activity

  • Mack Robert Paul — M-Exempt (23 shares) on 2026-06-01
  • Mack Robert Paul — M-Exempt (23 shares) on 2026-06-01
  • Williams James P — I-Discretionary (34104 shares) on 2026-05-28
  • Winings Matthew S — F-InKind (438 shares) on 2026-05-11
  • WIEHOFF JOHN — A-Award (2641 shares) on 2026-04-30

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