Baozun Inc. (BZUN) Research

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Market snapshot

Symbol
BZUN
Price
$2.79
Day change
+1.82%
Market cap
$1.1B
P/E ratio
-5.88x
52-week range
2.07-4.88
Sector
Consumer Cyclical
Industry
Specialty Retail
Next earnings
in 2 months
Analyst price target
$5.35

Peer companies

  • a.k.a. Brands Holding Corp. (AKA)
  • BARK, Inc. (BARK)
  • ChargePoint Holdings, Inc. (CHPT)
  • Designer Brands Inc. (DBI)
  • 1stdibs.Com, Inc. (DIBS)
  • 1-800-FLOWERS.COM, Inc. (FLWS)
  • ContextLogic Inc. (LOGC)
  • Studio City International Holdings Limited (MSC)

Recent insider activity

  • Qiu Wenbin — P-Purchase (10000 shares) on 2026-06-16
  • Qiu Wenbin — P-Purchase (10000 shares) on 2026-06-15
  • Qiu Wenbin — P-Purchase (10000 shares) on 2026-06-12
  • Qiu Wenbin — P-Purchase (10000 shares) on 2026-06-11
  • Wu Junhua — P-Purchase (18000 shares) on 2026-06-11

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