BARK, Inc. (BARK) Research

BARK Inc. is a company exclusively dedicated to canine welfare, providing a wide array of products, support, and digital content tailored for dogs. Its operations are divided into two primary segments: Direct-to-Consumer and Commerce. A significant portion of its business model involves delivering monthly subscription services to dog owners. The company's offerings are comprehensive, encompassing custom-designed toys suited for various play styles, delicious treats, personalized meal plans often supplemented with nutritional boosters, and special experiences all aimed at enhancing dogs' health and overall happiness. Under specific brand names, BARK Inc. offers: BarkBox and Super Chewer: Curated monthly boxes filled with toys and treats. BARK Food: Tailored dietary solutions. BARK Bright: Essential health and wellness items. BARK Home: A collection of dog accessories including beds, bowls, collars, harnesses, and leashes. BARK Home products are sold directly through BarkShop.com, and the company's other unique collections are also available via various online marketplaces and physical retail locations. Established in 2011 as The Original BARK Company, the organization officially adopted the name BARK, Inc. in November 2021. Its corporate headquarters are located in New York, New York.

Market snapshot

Symbol
BARK
Price
$10.03
Day change
+6.59%
Market cap
$88.2M
P/E ratio
-2.22x
52-week range
8.15-22.6
Sector
Consumer Cyclical
Industry
Specialty Retail
Next earnings
in 2 months
Analyst price target
$20.33

Peer companies

  • Robo.ai Inc. (AIIO)
  • a.k.a. Brands Holding Corp. (AKA)
  • Baozun Inc. (BZUN)
  • 1stdibs.Com, Inc. (DIBS)
  • Faraday Future Intelligent Electric Inc. (FFAI)
  • Golden Heaven Group Holdings Ltd. (GDHG)
  • Lakeland Industries, Inc. (LAKE)
  • Texxon Holding Limited Ordinary shares (NPT)

Recent insider activity

  • Black Michael Scott — F-InKind (156 shares) on 2026-06-10
  • Koehler Allison — A-Award (10460 shares) on 2026-06-08
  • Koehler Allison — F-InKind (3823 shares) on 2026-06-08
  • Meeker Matt — A-Award (36611 shares) on 2026-06-08
  • Meeker Matt — F-InKind (8915 shares) on 2026-06-08

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