Advantage Solutions Inc. (ADV) Research

Advantage Solutions Inc. (ADV) offers specialized outsourced services to consumer product manufacturers and retailers, operating throughout North America and internationally. The company's operations are structured into two main divisions: Sales and Marketing. The Sales segment provides brand-focused services such as managing relationships with headquarters, delivering analytics and strategic insights, offering administrative support, and executing brand-specific merchandising. Additionally, this segment caters to retailers with services like in-store merchandising, in-store media placement, and digital commerce solutions. The Marketing segment encompasses brand-centric offerings, including shopper and consumer engagement strategies and experiential brand activations. For retailers, this division delivers services such as retail experiential marketing, private label development, digital marketing campaigns, and digital media and advertising solutions. Initially established as Karman Holding Corp., the company officially adopted the name Advantage Solutions Inc. in March 2016. Founded in 1987, its corporate headquarters are situated in Irvine, California.

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