Nexxen International Ltd. (NEXN) Research

Nexxen International Ltd. provides a comprehensive, integrated software platform that enables advertisers to effectively connect with relevant audiences and digital publishers. Its Demand Side Platform (DSP) offers flexible options, providing advertisers and agencies with either fully managed services or direct access to a marketplace for deploying real-time digital advertising campaigns across numerous formats. Complementing this, the company's Supply Side Platform (SSP) furnishes publishers with crucial data access and a full suite of tools to streamline ad inventory management and optimize revenue generation. Additionally, Nexxen offers a Data Management Platform (DMP) solution that seamlessly integrates the DSP and SSP, empowering both advertisers and publishers to harness diverse data sources for improved advertising campaign outcomes. The company serves a wide array of clients, including ad buyers, brands, advertising agencies, and online publishers, operating across Israel, the United States, the Asia-Pacific region, Europe, the Middle East, and Africa. Founded in 2007, the company was formerly known as Tremor International Ltd. before officially changing its name to Nexxen International Ltd. in January 2024, and it is headquartered in Tel Aviv-Yafo, Israel.

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