TrueCar, Inc. (TRUE) Research

TrueCar, Inc. is a U.S.-based technology and communications firm that provides internet-driven services. Its primary offering is an online platform, accessible through its website and mobile applications, designed to empower consumers. This platform allows users to access precise, market-driven pricing data for both new and pre-owned vehicles, and to seamlessly connect with its vetted network of TrueCar certified dealerships. Beyond its consumer-facing platform, TrueCar extends its expertise to the financial sector. The company delivers forecasting and advisory services specifically focused on determining the future residual value of automobiles. Financial institutions leverage these insights to underwrite automotive loans and leases, and to accurately assess risk and exposure across their diverse loan, lease, and fleet portfolios. TrueCar also ensures both consumers and dealers have access to accurate, geographically tailored, and real-time pricing intelligence. Further enhancing its offerings, the company provides "TrueCar Trade," a service that furnishes consumers with comprehensive information about their trade-in vehicle's worth, allowing them to secure a guaranteed trade-in price before ever stepping foot in a dealership. For its dealer partners, TrueCar offers "DealerScience," a suite of advanced digital retailing software tools. Originally established as Zag.com Inc., the company was incorporated in 2005 and maintains its corporate headquarters in Santa Monica, California.

Market snapshot

Symbol
TRUE
Price
$2.54
Day change
+14.93%
Market cap
$225.9M
P/E ratio
-12.08x
52-week range
1.0515-3.83
Sector
Communication Services
Industry
Internet Content & Information
Analyst price target
$3.35

Peer companies

  • The Arena Group Holdings, Inc. (AREN)
  • ATN International, Inc. (ATNI)
  • Entravision Communications Corporation (EVC)
  • IAC InterActive Corp. (IAC)
  • IZEA Worldwide, Inc. (IZEA)
  • RADCOM Ltd. (RDCM)
  • The E.W. Scripps Company (SSP)
  • Starz Entertainment Corp. (STRZ)

Recent insider activity

  • Reigersman Jantoon — D-Return (66560 shares) on 2026-01-21
  • Reigersman Jantoon — D-Return (205922 shares) on 2026-01-21
  • Reigersman Jantoon — D-Return (1748286 shares) on 2026-01-21
  • Reigersman Jantoon — D-Return (485558 shares) on 2026-01-21
  • Swart Jeff — D-Return (54432 shares) on 2026-01-21

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