Ströer SE & Co. KGaA (SOTDF) Research

Ströer SE & Co. KGaA, headquartered in Cologne, Germany, delivers a comprehensive suite of outdoor and online advertising solutions to clients both within Germany and internationally. The company's business activities are segmented into three primary areas: Out-of-Home (OOH) Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerce. Under its OOH Media division, Ströer deploys various forms of external advertising, including traditional billboards, advertisements situated at public transport stops such as bus and tram shelters, displays on public transportation vehicles, and advanced digital advertising installations. In the digital space, the firm operates prominent online portals like t-online.de, in addition to managing specialized interest websites such as giga.de, familie.de, desried.de, and kino.de, which serve as platforms for online advertising. Furthermore, Ströer offers Data As A Service through its Statista brand and also oversees an e-commerce cosmetics shop under the AsamBeauty name. Overall, the company maintains a portfolio of approximately 1,000 websites. Its diverse customer base includes both private individuals and corporate clients across numerous sectors, including telecommunications, energy, information technology, tourism, multimedia, retail, financial services, and e-commerce.

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