Snap Inc. (SNAP) Research

Snap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.

Market snapshot

Symbol
SNAP
Price
$4.65
Day change
-1.90%
Market cap
$7.9B
P/E ratio
-19.15x
52-week range
3.81-10.41
Sector
Communication Services
Industry
Internet Content & Information
Next earnings
in 2 months
Analyst price target
$7.91

Recent news

  • After unveiling ridiculously expensive AR glasses, Snap's stock takes a dive

    Snap's long-awaited AR glasses, Specs, didn't have the best debut.

  • SNAP Stock Slides: Why Wall Street Thinks Snap's Futuristic New Smart Glasses Are Priced Too High

    BNP Paribas analyst Nick Jones said Snap Inc's (NYSE:SNAP) new SPECS augmented reality glasses show strong innovation, but he warned that pricing and investment needs could limit the product's near-term impact.

  • Snap AR glasses debut sends shares lower on high price tag concerns

    Snap Inc (NYSE:SNAP) shares fell about 4% following the company's unveiling of its new augmented reality (AR) glasses, Specs, as investors weighed the high price tag and uncertain consumer demand against the company's long-term vision for wearable computing. The company introduced Specs at the Augmented World Expo in California, positioning the device as its first consumer-facing standalone AR glasses.

Peer companies

  • Frontier Communications Parent, Inc. (FYBR)
  • JOYY, Inc. Sponsored ADR Class A (JOYY)
  • News Corporation (NWSA)
  • Omnicom Group Inc. (OMC)
  • Roku, Inc. (ROKU)
  • TKO Group Holdings, Inc. (TKO)
  • Twilio Inc. (TWLO)
  • Zillow Group, Inc. Class C (Z)

Recent insider activity

  • Mohan Ajit — S-Sale (6923 shares) on 2026-06-16
  • Briers Zachary M — S-Sale (11958 shares) on 2026-06-04
  • Murphy Robert C. — S-Sale (343945 shares) on 2026-05-29
  • Wood Luke — trade (0 shares) on 2026-05-20
  • Morrow Rebecca — A-Award (41119 shares) on 2026-05-19

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