RE/MAX Holdings, Inc. (RMAX) Research

RE/MAX Holdings, Inc. functions as a global franchisor specializing in real estate and mortgage brokerage services, with operations spanning the United States, Canada, and various international markets. Its business activities are structured across three primary segments: Real Estate, Mortgage, and Marketing Funds. The company's offerings include real estate brokerage franchise opportunities under its flagship RE/MAX brand. Additionally, it extends mortgage brokerage services through the Motto Mortgage brand, serving real estate brokers, professionals, and investors. Furthermore, the wemlo brand provides specialized mortgage loan processing software and support services. Beyond these core offerings, RE/MAX Holdings equips its network with several key platforms. These include the First mobile app, a digital suite designed to help agents, brokers, and teams cultivate and oversee client relationships; the RE/MAX University platform, an educational resource aimed at enhancing agent expertise; and the Booj platform. The company was established in 1973 and is based in Denver, Colorado.

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