Purple Innovation, Inc. (PRPL) Research

Purple Innovation, Inc. specializes in the design and manufacture of a diverse array of sleep and comfort solutions, primarily mattresses, pillows, and various types of cushions. Its comprehensive product portfolio extends to include bedding accessories such as bases, foundations, sheets, mattress protectors, and bed frames, alongside additional comfort items like seat cushions, weighted blankets, and duvets, as well as pet beds. The company distributes and sells its merchandise through a multifaceted approach, encompassing its direct-to-consumer e-commerce site, collaborations with brick-and-mortar wholesale partners, third-party online vendors, and its own branded Purple retail showrooms. Founded in 2010, the enterprise maintains its headquarters in Lehi, Utah.

Market snapshot

Symbol
PRPL
Price
$0.43
Day change
+3.56%
Market cap
$46.5M
P/E ratio
-0.74x
52-week range
0.365-1.26
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Next earnings
in 2 months
Analyst price target
$2.87

Peer companies

  • Full House Resorts, Inc. (FLL)
  • GrowGeneration Corp. (GRWG)
  • Hooker Furnishings Corporation (HOFT)
  • iRobot Corporation (IRBT)
  • Luminar Technologies, Inc. (LAZR)
  • Lifetime Brands, Inc. (LCUT)
  • Nova LifeStyle, Inc. (NVFY)
  • QVC Group Inc. (QVCGA)

Recent insider activity

  • Lucian Robert Gerard — P-Purchase (60000 shares) on 2026-05-04
  • Lucian Robert Gerard — trade (0 shares) on 2026-04-27
  • Ulrich George Turner — M-Exempt (6576 shares) on 2026-03-31
  • Ulrich George Turner — M-Exempt (6576 shares) on 2026-03-31
  • HUTCHINGS JEFFREY LAYNE — M-Exempt (16881 shares) on 2026-03-31

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