Pricer AB (publ) (PCRBF) Research

Pricer AB (publ) is a Swedish company that specializes in manufacturing electronic shelf labels (ESLs) and related digital solutions for retailers. The company has a significant international presence, operating in countries such as Sweden, France, Italy, the United States, and Norway, among others. Its product portfolio includes various types of digital pricing displays, such as full-graphic and segment-based price tags, along with necessary attachments. Pricer also delivers comprehensive software platforms for managing these systems, including "Pricer Plaza," a cloud-based solution designed for scalable management, monitoring, and integration of a store's complete digital infrastructure. Additionally, they offer "The Pricer platform," another in-store digital management system. Pricer distributes its offerings globally through a dual sales model, engaging directly with customers as well as utilizing a network of resellers. The company was established in 1991 and is headquartered in Stockholm, Sweden.

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