Nokian Renkaat Oyj (NKRKY) Research

Nokian Renkaat Oyj specializes in the development and manufacturing of tires, distributing its products across a global footprint that includes Finland, the Nordic region, Russia, the broader European continent, Asia, and the Americas. Its operational structure is divided into three primary business segments: Passenger Car Tyres, Heavy Tyres, and Vianor. The Passenger Car Tyres segment is dedicated to designing and producing both summer and winter tires for passenger vehicles and light commercial vans. The Heavy Tyres division provides robust tire solutions for a variety of specialized applications, such as forestry, agriculture, and industrial machinery, alongside offering truck tires and materials for retreading. Vianor functions as the company's retail and service arm, distributing a comprehensive selection of car, van, and truck tires – both under the Nokian brand and from other manufacturers – in addition to various automotive products and services. Nokian Renkaat employs a multi-channel distribution strategy to reach its customers. This includes its proprietary Vianor service centers, partner-operated service points, the Nokian Tyres Authorized Dealer (NAD) network, N-Tyre retailers, other independent tire and vehicle dealers, and direct online sales. As of December 31, 2021, this extensive network comprised 1,047 Vianor service centers, 2,282 NAD stores, and 110 N-Tyre outlets. Tracing its origins back to its founding in 1898, Nokian Renkaat Oyj is headquartered in Nokia, Finland.

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