Leju Holdings Limited (LEJU) Research

Leju Holdings Limited, through its various subsidiaries, offers comprehensive online-to-offline (O2O) services within the real estate market throughout the People's Republic of China. The company's digital infrastructure, which includes websites covering 401 cities and numerous mobile applications, underpins its provision of real estate e-commerce, digital advertising, and online property listing services. In addition to its core offerings, Leju manages and operates the real estate and home furnishing websites for SINA Corporation. Its O2O services for new residential properties are extensive, encompassing the distribution of discount coupons, facilitating virtual property tours, coordinating physical site visits, organizing marketing initiatives, and providing dedicated pre-sale customer support. The platform also enables transactions for home furnishing businesses. Furthermore, Leju generates revenue by selling advertising space, primarily on SINA's dedicated new residential properties and home furnishing websites. It also acts as an advertising agent for SINA's main homepage and its non-real estate sites, focusing on advertisements from real estate developers and home furnishing suppliers. The company also provides paid online property listing services for both real estate agents and individual property sellers. Leju Holdings Limited was established in 2013 and has its headquarters located in Beijing, China.

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