goeasy Ltd. (EHMEF) Research

goeasy Ltd. is a Canadian company specializing in consumer financial services, primarily offering leasing and lending solutions to individuals with non-prime credit. The organization operates through two distinct divisions: Easyfinancial and Easyhome. Under its Easyfinancial arm, the firm extends a range of credit products, including unsecured and real estate-backed installment loans, personal loans, home equity loans, and vehicle financing. This segment also facilitates point-of-sale financing and offers funding options for small businesses, alongside various value-added services. Conversely, the Easyhome division focuses on leasing essential household items such as furniture, appliances, electronics, and computers to retail customers. It also provides unsecured credit solutions. By the close of 2021, goeasy Ltd. had established a considerable network, comprising 294 Easyfinancial locations (including 8 kiosks) and 158 Easyhome stores (with 34 operating as franchises). The company's roots trace back to its incorporation in 1990. Initially known as easyhome Ltd., it officially rebranded to goeasy Ltd. in September 2015. Its corporate headquarters are situated in Mississauga, Canada.

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