Direct Digital Holdings, Inc. (DRCT) Research

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Market snapshot

Symbol
DRCT
Price
$2.85
Day change
-3.06%
Market cap
$410.5K
P/E ratio
-0.08x
52-week range
2.17-172.7
Sector
Communication Services
Industry
Advertising Agencies
Next earnings
in 2 months
Analyst price target
$440

Peer companies

  • Baosheng Media Group Holdings Limited (BAOS)
  • Beasley Broadcast Group, Inc. (BBGI)
  • Pop Culture Group Co., Ltd (CPOP)
  • Fast Track Group (FTRK)
  • 36Kr Holdings Inc. (KRKR)
  • Lendway, Inc. (LDWY)
  • PicoCELA Inc. (PCLA)
  • TNL Mediagene (TNMG)

Recent insider activity

  • Harlev Ohad — trade (0 shares) on 2026-06-03
  • Walker Mark D — C-Conversion (300000 shares) on 2025-12-04
  • Walker Mark D — C-Conversion (300000 shares) on 2025-12-04
  • Direct Digital Management, LLC — C-Conversion (300000 shares) on 2025-12-04
  • Direct Digital Management, LLC — C-Conversion (300000 shares) on 2025-12-04

Open Direct Digital Holdings, Inc. (DRCT) in Thesis for live fundamentals, charts, options context, and portfolio-aware Copilot follow-ups.