Betterware de México, S.A.P.I. de C.V. (BWMX) Research

Betterware de México, S.A.P.I. de C.V. is a direct-to-consumer enterprise operating in Mexico, primarily focused on the home organization sector. The company provides an extensive array of products, encompassing household solutions, kitchen and food preservation, technology and mobility, as well as items for the bedroom, bathroom, laundry, and cleaning, among various other categories. These diverse offerings are showcased to customers through twelve distinct product catalogs. Established in 1995 and headquartered in Zapopan, Mexico, Betterware de México is a division of Campalier, S.A. de C.V.

Market snapshot

Symbol
BWMX
Price
$17.82
Day change
+2.53%
Market cap
$11.5B
P/E ratio
9.69x
52-week range
8.04-19.79
Sector
Consumer Cyclical
Industry
Specialty Retail
Next earnings
in 1 month
Analyst price target
$20.00

Recent news

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Peer companies

  • Arko Corp. (ARKO)
  • Cooper-Standard Holdings Inc. (CPS)
  • Golden Entertainment, Inc. (GDEN)
  • MarineMax, Inc. (HZO)
  • Lands' End, Inc. (LE)
  • Legacy Housing Corporation (LEGH)
  • Malibu Boats, Inc. (MBUU)
  • Potbelly Corporation (PBPB)

Recent insider activity

  • SALAZAR FERNANDO — P-Purchase (158.633 shares) on 2026-04-30
  • CHEVALLIER ANDRES CAMPOS — P-Purchase (10000 shares) on 2026-04-28
  • Zanella Raul Luis Del Villar — trade (0 shares) on 2026-04-06
  • GORDOA MARIA — trade (0 shares) on 2026-03-18
  • SALAZAR FERNANDO — trade (0 shares) on 2026-03-18

Open Betterware de México, S.A.P.I. de C.V. (BWMX) in Thesis for live fundamentals, charts, options context, and portfolio-aware Copilot follow-ups.