Bath & Body Works, Inc. (BBWI) Research

Bath & Body Works, Inc. operates as a specialized retailer, primarily offering products for home fragrance, personal body care, and hygiene, including soaps and sanitizers. The company distributes its merchandise under its flagship Bath & Body Works brand, as well as White Barn and other proprietary labels. Customers can purchase these items through the company's network of dedicated retail stores and e-commerce platforms across the United States and Canada. Beyond North America, its global reach is extended by partner-run stores, facilitated by franchise, licensing, and wholesale agreements. By January 29, 2022, the firm maintained 1,755 company-owned retail locations, in addition to 338 international outlets managed by its partners. Established in 1963 and headquartered in Columbus, Ohio, the company was previously known as L Brands, Inc. until its rebranding to Bath & Body Works, Inc. in August 2021.

Market snapshot

Symbol
BBWI
Price
$20.56
Day change
+0.39%
Market cap
$4.1B
P/E ratio
5.71x
52-week range
14.28-33.96
Sector
Consumer Cyclical
Industry
Specialty Retail
Next earnings
in 2 months
Analyst price target
$21.71

Recent news

  • Bath & Body Works' Strategy to Win More Younger Consumers

    The company's CEO Daniel Heaf says he wants to improve products, hire more influencers, update stores and revamp digital sales.

  • Bath & Body Works Stock Pops As Management Signals Turnaround Momentum Building

    Bath & Body Works, Inc. (NYSE:BBWI) stock surged on Wednesday after the retailer reported first-quarter results above guidance and analyst estimates while reaffirming its full-year outlook.

  • Bath & Body Works shares gain as Q1 beat and reaffirmed guidance reassure investors

    Bath & Body Works Inc (NYSE:BBWI) jumped 12.8% in Wednesday morning trading after the retailer posted first-quarter results above both its own guidance and Wall Street estimates, while reaffirming its full-year outlook, easing concerns about the trajectory of the business. Adjusted EPS of $0.32 beat consensus of $0.29 and topped the guided range of $0.24 to $0.30.

Peer companies

  • Bed Bath & Beyond Inc. (BBBY)
  • Etsy, Inc. (ETSY)
  • Gentex Corporation (GNTX)
  • Group 1 Automotive, Inc. (GPI)
  • Lucid Group, Inc. (LCID)
  • Macy's, Inc. (M)
  • Meritage Homes Corporation (MTH)
  • Reynolds Consumer Products Inc. (REYN)

Recent insider activity

  • Voskuil Steven E — A-Award (7970 shares) on 2026-06-11
  • Rajlin Juan — A-Award (7970 shares) on 2026-06-11
  • Symancyk James Kevin — A-Award (7970 shares) on 2026-06-11
  • Lee Danielle M. — A-Award (7970 shares) on 2026-06-11
  • STEINOUR STEPHEN D — A-Award (7970 shares) on 2026-06-11

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